The Easy Way to Get Newsletter Sponsors

I ran a curated newsletter for 3 years about Influencer Marketing and this I’ve found to be the easiest way to get sponsors.

A bit of background

Each week I curate articles and sent out Influence Weekly. Typically each edition has between 15 and 20 articles.

I’ve tried a lot of different things

To keep it interesting, I’ve played with different sections and different types of information.

Ultimately it’s the fresh articles that everyone comes for.

I can’t help it. It’s just what the people want.

What is magical…

…is the editing. My editorial bar is drawn far higher than thought pieces, or opinions.

Keep The Lights On

This editorial sense continues into the ads. I don’t really want to take money from every single person who just wants to get in front of thousands of people.

Everybody Knows

There is no deceit, there are no lies. The audience, the readers, they know you need to eat, make money in some way.

Ideally

The best situation would be if that ad both supported you and was incredibly useful to them.

Ask Back, For Something, Anything.

When someone emails you an article suggestion, and I hope this happens to you, you can reply. And replying a few different ways can change the relationship.

Summary

The easiest way to get newsletter sponsors is to ask those who are sending you articles to feature in your curated newsletter.

Better Letters

You can curate easier by collecting the articles in a google sheet. Try out Better Letters. I personally made this google sheet fully powered after curating in a google sheet for 3 years. it comes with a bookmarklet to capture articles with ease. And make a sponsorship sheet you can send to anyone who wants to sponsor you.

Not The Only Way

I mentioned this is the “Easiest” way. Not the only way.

Former Santa | Maker | Coffee Drinker