Schedule Your Posts — An Essay Draft
Not to beat around the bush but you should be scheduling out your Instagram posts for days, weeks, or even months in advance.
You should be scheduling at least a week’s worth of posts in advance having a minimum of 1 post a day. If this is something that you are not doing you need to start doing it right now.
Scheduling your posts in advance has a long list of benefits including the potential to save untold amounts of time and a lot of wasted efforts.
While saving time might be the main benefit everyone thinks of for scheduling out your posts, I actually don’t think it’s the biggest benefit but it is a really nice one.
If you are trying to build a brand everything needs to be consistent and stick to the image or message that your brand is trying to portray. When you schedule your posts in advance you are now granting yourself the ability to achieve an extremely high level of continuity and flow. The level of cohesion between your posts that you can be achieved by scheduling several posts in advance is practically impossible to match when scheduling one post at a time. From having cohesive captions and hashtags to grouping similar imagery together that will give your account an extremely stylized look and very professional feel.
When it comes to captions the mass majority of people keep it short and sometimes extremely short, if they even bothered to have one at all.
When you are writing short captions a slew of opportunities are being missed. From having call to actions that can easily direct your followers to like or comment to even asking them to check out a blog post or too simply give you the opportunity to connect with your followers on a deeper level than just saying your location. It has been proven time and time again you will get more likes and comments when you ask. Something that can also be giant is that with advance scheduling you have the opportunity and ability to write something much longer. I don’t mean super long on one post but now you can even almost tell a story but break it up into bite size pieces, remember everyone has ADD now. You can really let your brand’s personality come through and shine bright with longer captions. I also have to mention that when you write a week’s worth of captions all at once they will all have the same voice. The way a person is feeling or the environment they are in can actually be reflected within their writing, so writing them together will allow each caption to have the same style and vibe.
I need to ask a question, how well focused are you when creating posts one at a time? Everyone knows that once a person is properly focused on a task they are more productive and will even produce higher quality work than they normally would. This allows for less wasted time and effort while also producing much higher quality work. When you are only focused on your Instagram account almost everything on your account is going to improve. This will be a huge change versus when you’re riding the subway or standing in line waiting to checkout at the supermarket. Or for the more professional the need to make more sales calls or say a deadline for something is quickly approaching, if your brand’s instagram account is already not performing well it will quickly be placed on the back burner. Trying to decide what to post for the day or how to write a caption and decide / research on the best hashtags to use all essentially last minute is poor time management and just screams poor content quality. Which person is most likely to have the better account, the focused person or the person who is surrounded by distractions while working on their account?
When scheduling ahead someone can actually take some time and do hashtag research. This allows for appropriate hashtags to be used on each individual post and not relying on any of those generic “fun” “happy” hashtags that so many people use. Seriously who is searching for photos that use the hashtag “fun”? Take the time to research something better. This can potentially lead to photos being re-grammed by bigger accounts. Now a whole new set of eyeballs are seeing your image. Many people have seen their accounts grow by thousands overnight because they were re-grammed by bigger accounts, and it only happened because they took the time to do hashtag research.
One thing that many Internet marketers don’t like about social media is the extremely short life span of content that may have taken a person a long time or cost them a lot of money to produce (think professional photo shoots). So you want to try and have content that will pass the test of time.
When someone is going to your account and is on the grid view you want to have content that they will still want to click on and view. This is something that can really only be thought about and prepared for when scheduling posts in advance.
Something very important, if you are a brand, eCom store or whatever and you post images announcing discounts that last a limited about of time, don’t leave them posted when that time frame has past. If someone goes and views your image grid, and you have a ton of outdated content, they probably won’t think many happy thoughts about your organization.
So there you have it, schedule your posts in advance. Get out of the mindset of thinking, “What will I post today?” because you should already know, and smile (because you know it’s going to be good and engaging content).
Spend the extra time engaging with your clients and followers. Build the relationships that will allow your brand to not only see successes on many different mediums and having a solid Instagram account is definitely going to help with that.
Thank you for reading!
Any and all edits, suggestions, critiques are welcome.
Final draft of this essay, along with 11 more are to be published as “No Bots About It!”. Each essay hyper focuses on a single aspect of Instagram. Learn what it takes to build and grow an audience on Instagram.
Originally meant to teach e-commerce stores how to Instagram, topics covered have been a huge help to my private clients who include: Actors, Models, Pro Athletes, TV Hosts, Moms, and more. If you have passion, Instagram has your audience.
NoBotsAbout.com for more info