Most Clicked Influencer Marketing Articles in February

Every week I curate a newsletter filled with insightful influencer marketing articles.

These were the most clicked for February 2018.

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From February 2nd, 2018: Doing Nothing Wrong

Top clicked article this week was probably due to it having to interesting words in it’s headline: “33”, because that’s a lot, and “best”. A lot of case studies from who? The best brands!

The 33 Best Instagram Case Studies From The World’s Best Brands
To illustrate how today’s biggest global brands are leveraging the reach and engagement of the Facebook-owned photo-sharing app, MediaKix compiled a list of over 30 Instagram case studies, including each campaign’s creative strategy, examples of how companies created their brand-sponsored content (with and without digital influencers), and the results for each marketing initiative.

Coca-Cola’s Marketing Strategy: How The Beverage Giant Raises Brand Awareness With Influencers
Coca-Cola is no stranger to influencer marketing. In the past, both participation marketing and YouTube influencers have been a part of its advertising strategy. To date, Coca-Cola’s #ThisOnesFor Instagram campaign has garnered over 173,000 likes and 1,600 comments for an average engagement rate of 7.8%.

Inside the Millennial Mind: Influencers Tell All

Millennials make up a quarter of the U.S. population, at 75 million strong, and are the most diverse generation. While a bespectacled, bearded hipster who still lives in his parents’ basement might come to mind as the quintessential representation, the fact of the matter is that there are a lot of nuances among those who fit the millennial label.

Click Here to read the entire Feb 2nd edition

From February 9th, 2018: Talents Abound

Top clicked article this week was a course and then two How-To’s. Lots of education this week.

Influencer Marketing Academy Launched by Webfluential
The academy aims to share lessons and insights Webfluential has gained over the past few years as online courses; designed for both influencers and marketers alike.
Editorial: Not an endorsement. if you’ve been through this would love to interview you for a future edition of Influence Weekly.

How To Target Instagram Influencers Who Already Love You
While following your account is a strong indication of someone being interested in and liking your brand, it takes a bit more to find out who really loves you. Remember a follower who really loves your brand is way way more likely to want to partner up and promote you!

How to Find the Most Impactful Micro-Influencer
Founder of Later, Matt Smith, discusses Influencer Marketing in a guest post on Adweek. When it comes to influencers, bigger isn’t always better. Larger accounts help brands gain exposure and increase awareness, but if the influencer doesn’t align with the brand, people likely won’t pay attention.

Click Here to read the entire Feb 9th edition

From February 16th, 2018: Kids, Clothes, and Kohl’s campaigns

Top clicked articles this week were: 25 sponsored posts, 7 influencer profiles, and a fake human — real influencer.

The 25 Influencers Behind The Most Engaging Beauty Posts Of 2017
These creative influencers produced some of the most engaging social content on the web in 2017. 20 of the top 36 posts mention at least 2, often more, brands. This signals how essential it is for brands to work strategically with influencers to be included in their content.

What I Learned From Spending a Day on A Boat With 7 Influencers
The sky was blue, the clouds were gone, the sun was out and there they were, seven influencers with five- and six-digit follower counts doing what they do best: capturing awe-inspiring content on their phones and cameras for a cruise line campaign. No Boomerang was left untouched. No Instagram story was left unfiltered. All while trapped on a boat, with nothing but water surrounding us.

A Virtual Human is a Model and an Instagram Influencer
@lilmiquela is your stereotypical 19-year-old Instagram model and influencer…except she is computer-generated.

Click Here to read the entire Feb 16th edition

From February 23rd, 2018: It’s Awards Season

Top clicked article this week was one of the most interesting articles I’ve read this entire month. Friend of the newsletter, Shane Barker takes 2nd spot.

Are Influencers Worth Your Money? We Went Undercover to Find Out
Really really great article. Goes in depth into the process of trying to fake it, not making it, and ultimately coming clean. Oh and candles.

Influencer Relationship Management — How Brands Can Establish Real Connections with Influencers
Shane Barker puts out a nice write up of how to establish real connections.

  1. Be Relevant
  2. Be Warm
  3. Be Giving
  4. Be Open

The Missing Link Of Influencer Marketing
All eyes are on the Interactive Advertising Bureau (IAB) and the FTC, where one defines the technical specs and guidelines while the other handles legality.

Click Here to read the entire Feb 23rd edition

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