Influence Weekly #73: Children, Fakes, and Epidemics, Oh My

Every week I curate Influence Weekly, a newsletter for and about the Influencer Industry. If you want to read it in your inbox make sure to click here to subscribe.

Who is it for? Marketers, Ad Agencies, Influencers, and anyone else working in the industry or is interested.

Each issue has a minimum of 3 sections:

Great Reads If you only click and read a few articles, these are the ones to read.

Interesting People: Interviews, Q&As, or profiles of influencers, or people working in the industry. For instance this week’s articles include: Lee brand manager, Heather Caldwell, Quotes from Ritz-Carlton General Manager, and profiles on the NFL’s social media stars.

Industry News: Stats, and trends. This week: marketing’s use of ASMR creators, and a story about Express ramping up their influencer spend.

Other Sections: Gigs, Events, Careers, Jobs, whatever comes up that’s interesting.

Great Reads

It’s not play if you’re making money’: how Instagram and YouTube disrupted child labor laws.
A wonderfully comprehensive report on what it means to work as a child influencer. Yes there are gruesome outliers of abuse, but at the end I think this Guardian article brings a refreshing outlook that perhaps the law needs to change to incorporate the new digital world we live in.

Gabbie Hannah reveals she faked Coachella appearance to prove a point
In her YouTube video revealing the fakery, Gabbie said: “If you’ve paid close attention to me over the last couple or few years, you know I’m not Coachella’s biggest advocate… That was the purpose of this whole thing was how easy it is to fake things on social media.”Selfie Deaths Are an Epidemic
A recent report found that 259 people died between 2011 and 2017 while stepping in front of the camera in often dangerous destinations. This writer went deep on the psychology of selfies to figure out what’s behind the obsession with capturing extreme risk-taking.

Interesting People

Industry News

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