I’d like to convince you to write down all your Instagram post ideas. To free your mind and free your soul. Tried a different format in this essay. I give a ton of tips. Read on!
Ideas Come and Go
To latch onto them, we have to write them down. To do this, we have to make a catalogue of ideas.
Often, we find ourselves holding on to a single idea and not moving on. Like holding a glass of water for half an hour, regardless of how full or empty that glass is, it gets heavy. Keeping a list of ideas keeps the water flowing.
From Quantity comes Quality
The best posts come from the best ideas. The best ideas rise up above the others. Now we need all of the OTHERS. Instead of wrestling with your ideas, make them compete against each other. Once written, you can compare, contrast, combine ideas and mold them to perfection.
The key to consistent idea flow is to write everything down. EVERYTHING! The more ideas we put down on our list, the more GREAT ideas we’ll have. Remember, quality comes from quantity.
Bad and Good and Great
There are no good or bad ideas at this stage. An idea that seemed lifeless or silly when you first wrote it down may turn out to be the seed of an awesome post. Once written, you can return to it weeks or years later.
Cataloging is your new best friend.
There’s many different ways to do this, but here are a ton of ways to think about ideas and write down what comes to mind.
Start a google sheet now. (note to reader: in the actual essay I will include here a link to an example google sheet)
Think in Formats
You can write down ideas relating to the format of posts, even if you don’t know exactly what you will use a particular format for. The idea for the function and content could come later, as you read over your ideas with fresh eyes. I have no idea what you are referring to here…
Think of Function
What emotion, or outcome do you want from a post?. Start from there and work backwards. Posts with weak Calls to Action are consequences of no connection to outcome.
Set the Tone
First, imagine how you would want people to talk about your product. Then, consider what you could show them (a picture, a quote, maybe a play on words) to induce that response.
Example: Find forums that function as Post Idea Factories. On quora people literally ask questions. Reddit isn’t just inspiration of what others are doing, but rather what others are discussing.
TIP: Finding communities outside of platforms (reddit,quora,twitter) is like striking gold. Even better are paid communities. Find your most active, engaged, fans here.
Create a Visual Idea Catalog
It is important to include a link for every idea you write down. A written description alone probably won’t be sufficient to help you recall the details of an idea you had a year ago.
Write Down Needs
Besides the link, for each idea that you write, you should note what you would need to do to actualize that idea. Some ideas may require going outside to take a picture. Others might require finding extras to appear in the photo. Others are images that will only require a bit of editing or Photoshop skills. Others might require a model in the photo. Create a column for each of these requirements, and mark which requirements are needed for each idea.
Sillier the Better
If you feel like you shouldn’t write down an idea, do yourself a favor… WRITE IT DOWN. Half baked, whims, write them all down. Then edit it. Keep it written down, out of your head. You will look again and again and then it goes into the subconscious, where the real work happens.
Note to Reader: As this draft goes, I actually have a few more tips and ways to write down ideas. Where to get ideas from but this list is really long. So I cut it off here for your reading pleasure.
Bonus: Want Ideas? You get first access to 101 Ideas. a new site that literally gives you 101 ideas for Instagram posts: 101ideas.kampheyapproved.com
Thank you for reading!
Any and all edits, suggestions, critiques are welcome.
Final draft of this essay, along with 11 more are to be published as “No Bots About It!”. Each essay hyper focuses on a single aspect of Instagram. Learn what it takes to build and grow an audience on Instagram.
Originally meant to teach e-commerce stores how to Instagram, topics covered have been a huge help to my private clients who include: Actors, Models, Pro Athletes, TV Hosts, Moms, and more. If you have passion, Instagram has your audience.
NoBotsAbout.com for more info