Hashtag For Exposure : To get wide exposure from themed accounts
I’ve seen way too many creators waste their time cultivating lists and lists of generic hashtags, hoping and praying to be noticed as one of the Top Posts.
Why waste time? You’re missing out on winning the favor of the people when you try to win favor with the bots. The algorithm doesn’t engage with you — people do.
There’s a group of people looking for your content. They will repost your posts. They get your posts in front of tons of people who want what you have.
Getting regrammed by themed accounts is one of the best ways to grow your account. It exposes your account to thousands of new users who would have never seen your content if you weren’t regrammed.
Define Key Content
First things first — breakdown your work into types of content. Pick a few broad categories and a few super niche categories. Once you know who you are, it’s easier to find out who else is doing that.
For example: If you sell underwear, you not only post clothing, but probably hot models as well. So you at least have #models, #underwear, #clothing. Can you be more specific with tags like #femalemodels or #beards?
Define Key Styles
Identify which format makes up the majority of your photos. How are you literally creating your photos? Clothing accounts normally consist of portraits. Active or outdoors accounts consist of landscapes.
Do you take #portraits or #stilllife? Do you feature any #illustrations or #drawings? Go out on a limb and discover the far reaches of your work. Do you have any #blacknwhite photos? Do you post any photos from #Spain or the #EiffelTower?
Turns out, people who are passionate about regramming can be very specific. They’re looking for very specific content. Don’t believe me? Here are eleven accounts that regram “Beards”.
Identify With Your Regrammers
The key here is that your content must suit their feed. These accounts will share your work only if it fits into their array of posts. You can find hundreds of feature accounts that are more than willing to share your content, if you have a little imagination and motivation.
When in Doubt, Ask WhoToTag.com
Over the last three years, I’ve collected a list of hundreds of feature accounts, and compiled them on one website: WhoToTag.
Why is it called Who to Tag? Because the hashtag doesn’t matter as much as who it’s directed at. A large number of accounts in the database don’t use a particular hashtag to find their content. You’ll need to DM and message them only. Get in their good graces. Bring them value as well.
Whototag.com is a great resource to use when looking for hashtags and should be utilized regularly. Simply type in a hashtag or general topic like “food” or “travel” and whototag.com will show you instagram accounts that are looking for content. Tag these accounts in your posts and incorporate their hashtags for a chance to be featured.
Although it does take a little more work, getting regrammed is the answer to exponentially growing your account in the fastest time possible. Take time to make this a habit, and you’ll watch your Instagram community explode.
Building a personal relationship with these accounts is incredibly beneficial. Send them an email every time you post, attaching your photo. Message them on Facebook, too. When they do regram your content, take a screenshot and put it in your story. Let them know you appreciate the exposure and build a mutually beneficial relationship.
Tag the Regrammer’s Account Name
Tag the account in your photo. Mention them in the caption. Use @[their account name]. Luckily, www.whototag.com gives you the account names too. Use it.
Give Them Love
Makes sure to send your followers to their feeds. This sounds crazy, right? You want to be greedy? No. Give the love out to everyone who your audience would love too.
Limit the Tagging
While Instagram has a limit of 30 tags per caption, that does not mean you have to use them all. I recommend you use only two or three regramming hashtags because you want to make them all count. Any more past that, you’re headed into desperate territory.
Don’t Limit Yourself to One
Sometimes, regramming accounts use multiple hashtags to attract possible content. Don’t limit yourself to only one! Unlike tagging too many accounts, you can actually utilize multiple shoutout hashtags. Go for it! Just make each one absolutely awesome.
If at First, You Don’t Succeed…
TRY, TRY AGAIN! Use tags multiple times if you have content that matches them. They might see your photo and not like it the first time, but maybe the second or third photo you tag them in will be much better suited to their taste. If you believe it’s a match, keep tagging!
DM Their Account
Don’t just use the hashtag. Don’t just mention them. Yes, Direct Message (DM) them. Let them know you have a photo that would fit perfectly in their account. You don’t have to quickly ask if they will regram. It’s better to show off your work to them and allow them the choice to see it. If they respond and like it, then ask if they were planning on posting it.
Use Thematic Accounts as Inspiration
While finding accounts that share your style or content is a good thing, sometimes knowing that there’s an audience for a particular style may inspire you to create similar posts. By using this method, not only will you be adding to your idea catalog, but you’ll also be thinking ahead about regramming opportunities.
Find The Clubs
While you’re finding individual accounts, you may stumble upon a series of accounts with similar names about different topics. These are great because there’s usually overlap. You get regrammed in one, you can get regrammed in 2 or more.
Join The Club
While you’re trying to get attention, go ahead, make yourself a member. Be a member of some of these clubs. You might find yourself making suggestions, or voting, for content and enjoying it.
Create The Club
While you’re trying to get attention, you might find yourself giving attention and finding others that want to help. Creating a series of special regramming accounts works because you grow your industry standing. This is difficult and time consuming, but well worth it.
While it may seem like a lot of work, the whole point is to increase your engagement exponentially. Think of regramming as combining forces to kick down the doors of Instagram, and reach as many people as possible — in the least amount of time. Put in the time now, and save yourself lots of work later.
Thank you for reading!
Any and all edits, suggestions, critiques are welcome.
Final draft of this essay, along with 11 more are to be published as “No Bots About It!”. Each essay hyper focuses on a single aspect of Instagram. Learn what it takes to build and grow an audience on Instagram.
Originally meant to teach e-commerce stores how to Instagram, topics covered have been a huge help to my private clients who include: Actors, Models, Pro Athletes, TV Hosts, Moms, and more. If you have passion, Instagram has your audience.
NoBotsAbout.com for more info.