4 Interesting Campaigns — Influence Weekly #74

In This Issue: Will TikTok stars ever make money? Wizards of the Coast is hiring, Campaigns from 4 different brands.

Every week I curate Influence Weekly, a newsletter for and about the Influencer Industry. If you want to read it in your inbox make sure to click here to subscribe.

Who is it for? Marketers, Ad Agencies, Influencers, and anyone else working in the industry or is interested.

Each issue has a minimum of 3 sections:

Great Reads If you only click and read a few articles, these are the ones to read.

Interesting People: Interviews, Q&As, or profiles of influencers, or people working in the industry. For instance this week’s articles include: Lee brand manager, Heather Caldwell, Quotes from Ritz-Carlton General Manager, and profiles on the NFL’s social media stars.

Industry News: Stats, and trends. This week: marketing’s use of ASMR creators, and a story about Express ramping up their influencer spend.

Other Sections: Gigs, Events, Careers, Jobs, whatever comes up that’s interesting.

Great Reads

BBC asks: Will TikTok stars ever make money?
The earning power of influencers on other platforms like Instagram and YouTube have been well documented — those with enormous followings can earn six-figure sums for a single sponsored post. So does the same apply to the TikTok stars?Digiday Postcast with The Atlantic’s Taylor Lorenz: Facebook is irrelevant to Gen-Z
Taylor Lorenz, staff writer at The Atlantic, has carved out a niche for herself exploring the nuances of internet culture, in particular exploring how teens use digital media in ways that are different than older generations.A few notes on Influencer Marketing in Vietnam
I spent a few weeks in Vietnam. Here’s what I learned: Everyone uses Facebook, Music distribution is getting more creative, Vietnam’s business is impacting the world.

Great Careers

Find a Career on Influence Directory
I just created a careers section on Influence Directory. Here is a sponsored job ad:

Wizards of the Coast is looking to fill an Influencer Manager contract position for Magic: The Gathering. This person should have strong organization, communication, and networking skills. They need to be an expert in creative problem solving and work well under tight deadlines.

If this sounds like you, please send in a resume to Creators@Wizards.com, along with a brief introduction in the body of the email.

All backgrounds and cultures are greatly encouraged to apply! This position is not open to remote and must report in house at Wizards of the Coast in Renton, WA.


More brands are shifting to a direct response influencer marketing strategy.
However, it’s very difficult to know which influencers deliver the best ROAs. It’s nearly impossible to scale efficiently without a large team. Click here to learn how to remove the guesswork and see rapid growth with no influencer platform or set up fees needed. — Influencer Response

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With more than 15,000 influencers nominated, The Blogosphere Awards is back on May 23rd in London.

Celebrating the best influencer talent, and influencer brand campaigns, this year’s shortlist can be viewed here. Our judges — Zoe Sugg, Nik Speller, Rupa Shah, Chanel Ambrose and Alice Audley — have got their work cut out for them!

If you would like to be involved in the celebrations, there are various opportunities available! Please email either alice@blogosphere.biz or bonnie@blogosphere.biz to find out more.

Protect Your Influencers And Brands From Toxic Comments On Social Media with Respondology
Respondology’s tool filters out ugly comments. For comments with more nuanced or complex hate, real-life U.S. based moderators review all comments in real-time. Toxic comments are hidden within five seconds from everyone except the bad actor who posted. Protect your creators and brands today.

Interesting People

Interesting Campaigns

  • Tommy Hilfiger Taps Influencers For Adaptive Clothing Campaign
  • Behind the Campaign: SkiBig3’s Instameet.
  • Cosmedix engaged influencer marketing platform Mavrck to curate two social media influencer campaigns per month. The retailer generates a whopping 572%
    return on its investment.
  • IRI and Influential Demonstrate Effectiveness of 5-hour ENERGYInfluencer Marketing Campaign


VIP Influencer Tickets are available for influencers with over 15k and good engagement. VIP Tickets include a gift bag filled with yummy goodies! All influencers will also be listed on the website as featured guests. Please email kaila@lightsandsounds.org with your social media links if you qualify.

The KTOWN Night Market in Los Angeles is a 2-day event filled with food, music, games, fashion and more.

When: June 14–15
Where: Los Angeles

Industry News

Next week I’ll be releasing a list of over 50 influencer marketing conferences Buy me a coffee to get the list a week early

Collab Corner

Christy is a young actress based in Los Angeles with 113,000 IG followers. Back in L.A. from shooting in Thailand she is currently looking for other creators or brands to collaborate with around the L.A Area. Local experiences, film premieres, and events would be ideal. Reply to this email and I’ll put you in touch with her.

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Written by

Former Santa | Maker | Coffee Drinker

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